Executive Summary

DigitAds is a dynamic social media management agency dedicated to helping businesses, ministries, startups, and personal brands grow their online presence. We specialize in platforms like Facebook, Instagram, WhatsApp, X (Twitter), TikTok, and LinkedIn. Our focus includes content creation, brand strategy, and digital storytelling to drive brand visibility, engagement, and conversion.

Problem Statement

Many businesses struggle to maintain a consistent online presence, connect with their audience, or create engaging content. This leads to low visibility and missed opportunities. DigitAds offers expert solutions to improve awareness, engagement, and growth.

Vision and Mission

Vision: To be a leading social media management agency that transforms digital presence into influence and impact.

Mission: To deliver personalized, professional, and creative social media solutions that foster community and growth.

Services Offered

• Content Creation & Scheduling: Strategic planning, visual design, caption writing
• Page Setup & Optimization: Bio setup, branding, story highlights
• Engagement Management: Comment responses, community interaction, campaign planning
• Analytics & Reporting: Monthly reports, insights, recommendations
• Ad Management: Sponsored post management, ad performance tracking
• Training: Training for business owners, NGOs, individuals, and more

Target Market

• Small Businesses & Entrepreneurs
• Churches & Ministries
• NGOs & Foundations
• Schools & Training Institutes
• Personal Brands & Influencers

Competitive Advantage

• Customized strategies for each client
• Consistent brand identity
• Affordable pricing for SMEs
• Faith-based and secular brand experience
• Skilled team of creators, designers, and strategists

Marketing & Promotion

• Social media ad campaigns
• WhatsApp broadcasts & referrals
• Influencer partnerships
• Online webinars and training
• Promo videos & flyers

Founders & Team

Founders: Anifowose Timileyin and Oladeji Oluwadamilola

Support Team:

• Content Creator
• Graphic Designer
• Video/Audio Editor
• Digital Marketer

Pricing Packages

Client Onboarding Process

• Initial consultation
• Account setup & optimization
• Content strategy development
• Content calendar approval
• Ongoing communication & updates

Communication & Support

Available via WhatsApp, email, and scheduled calls.
Response time: Within 24 hours on weekdays.

Terms of Service

• Clients must provide accurate brand materials
• DigitAds is not liable for platform issues
• Content requires approval; post-approval changes incur fees
• No liability for client-provided content errors

Refund & Cancellation Policy

• 7-day notice required for cancellations
• No refunds for completed work
• Case-by-case review for unused services

Payment Terms

• Advance monthly payments
• Payment options: Bank, online, USSD
• 10% surcharge after 7 days late payment

Service Exclusions

• Influencer marketing
• Website design/management
• Paid tools unless stated
• No follower/like buying – only organic growth

Financial Information (Estimates)

• Startup Costs: Branding, device, software subscriptions
• Monthly Revenue: 5 clients × ₦10,000
• Break-even: 4–6 months

Implementation Timeline

• Week 1: Launch branding
• Week 2: Client onboarding
• Week 3–6: Add ad management and training
• Week 6–12: Grow base and launch premium

Conclusion

DigitAds is your strategic partner in social media growth. Through creativity and professionalism, we help brands bridge the gap between their goals and their audience.